Catalogue of measures
On this page you will find a wide range of measures and best practices to help you plan and implement your event sustainably. Use the filter options to select specific measures that match your action areas and targets.
Target Catalogue
On this page you will find a wide range of measures and best practices to help you plan and implement your event sustainably. Use the filter options to select specific measures that match your action areas and targets.
Explanation sub-target:
See also Human rights and Participation control areas
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
A target value for sustainable action of 100 percent is recommended.
Indicator:
Percentage of incidents in which transparent and binding procedures are applied
Explanation indicator:
It is recommended that the indicator be broken down by type of incident (where and what). Incidents, e.g. on arrival and departure, in fan zones, during training, on social media or due to discrimination, are also taken into account. It is also propose
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review includes all phases of event planning.
Recommended target value:
A target value for sustainable action of 70 percent is recommended.
Indicator:
Satisfaction score: Percentage of people who are satisfied with protection from violence in relation to all people
Explanation indicator:
It is recommended to use a survey with a 5-point Likert scale. People who state that they are very satisfied or satisfied are categorised as satisfied. People refers to all relevant stakeholder groups (e.g. athletes, visitors, volunteers). The period of
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review includes all phases of event planning.
Recommended target value:
Indicator:
Number, type and scope of the measures
Explanation indicator:
The "type of measure" indicator is a qualitative description of the measure (e.g. what was actually implemented? How effective was the measure? What could be improved in the future?) The indicator "Scope of the measure" refers to the people reached.
Explanation sub-target:
See also Strategy development control area Relevant environmental risks can include heavy rain, storms, avalanches, extreme temperatures or high UV levels.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
Recommended target value:
Indicator:
Number and type of measures
Explanation indicator:
The "type of measure" indicator is a qualitative description of the measure (e.g. what was actually implemented? Have all main risks been addressed? What could be improved in the future?)
Explanation sub-target:
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Monitoring can take place on a daily, monthly, quarterly or half-yearly basis, for example.
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review includes all phases of event planning.
Recommended target value:
A target value for sustainable action of 0 percent is recommended.
Indicator:
Percentage of uncompensated or unpaid overtime in relation to the total number of overtime hours
Explanation indicator:
Explanation sub-target:
The sub-target is particularly relevant for recurring events. The period under review covers all phases of event planning. The organiser should define its own, event-specific value for X and can use representative surveys of average sickness-related absences as a guide.
Recommended target value:
Indicator:
Average number of sick days per employee
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review includes all phases of event planning.
Recommended target value:
A target value for sustainable action of 70 percent is recommended.
Indicator:
Satisfaction score: Percentage of employees who are satisfied with the protection against health risks in relation to all employees
Explanation indicator:
It is recommended to use a survey with a 5-point Likert scale. Employees who state that they are very satisfied or satisfied are categorised as satisfied. The period of the indicator includes all phases of event planning.
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review includes all phases of event planning.
Recommended target value:
Indicator:
Number, type and scope of the measures
Explanation indicator:
The "type of measure" indicator is a qualitative description of the measure (e.g. what was actually implemented? How effective was the measure? What could be improved in the future?) The indicator "Scope of the measure" refers to the number of people reac
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review comprises the phase in which the sporting event takes place.
Recommended target value:
A target value for sustainable action of 100 percent is recommended.
Indicator:
Percentage of healthy dishes/meals sold and served in relation to the total number of dishes/meals sold and served
Explanation indicator:
If there are several stands in close proximity, these can be considered as one stand or food counter. It is recommended to subdivide the indicator into different areas (hospitality, visitor area, volunteer centre, media centre, broadcast centre, etc.).
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review comprises the phase in which the sporting event takes place.
Recommended target value:
Indicator:
Percentage of sugar-free and non-alcoholic beverages sold and dispensed in relation to the total volume of beverages sold and dispensed
Explanation indicator:
Explanation sub-target:
“All areas" refers to stands and kiosks in sports venues and fan zones, hospitality areas, canteens and cafeterias. The period under review comprises the phase in which the sporting event takes place.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The period under review comprises the phase in which the sporting event takes place.
Recommended target value:
Indicator:
Number, type and scope of the measures
Explanation indicator:
The "type of measure" indicator is a qualitative description of the measure (e.g. what was actually implemented? How effective was the measure? What could be improved in the future?) The indicator "Scope of the measure" refers to the number of people reac
Explanation sub-target:
The organiser should define the event-specific main target groups from all stakeholder groups.
Recommended target value:
Indicator:
Number, type and scope of the measures
Explanation indicator:
The "type of measure" indicator is a qualitative description of the measure (e.g. what was actually implemented? How effective was the measure? What could be improved in the future?) The indicator “scope of the measure" refers to the people reached.
Explanation sub-target:
For example, the event value online and the advertising media contacts online (editorial) should be considered
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
Indicator:
Direct regional or national economic effect in EUR
Explanation indicator:
For the direct regional economic effect, only consumer spending by people who do not come from the previously defined region is taken into account. For the national economic effect, only consumer spending by people who do not come from Germany is consider
Explanation sub-target:
The direct employment effect is the jobs created by the sporting event. The indirect employment effect arises from the increased economic activity as a result of the sporting event. These can be jobs in neighbouring companies such as restaurants, hotels and transport companies. It is recommended to provide additional information on the quality of the workplaces. This includes factors such as wages, working conditions, job security and the opportunity for professional development. The organiser should define its own, event-specific value for X.
Recommended target value:
Indicator:
Number in full-time equivalents in year
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
Indicator:
Total tax returns in EUR
Explanation indicator:
Explanation sub-target:
Recommended target value:
Indicator:
Yes (including documentation / No)
Explanation indicator:
For documentation purposes, it is recommended that the amount of the subsidy be stated in EUR, broken down by type of use. It is also recommended to explain the positive and long-term contribution they make to the social, environmental and economic sustai
Explanation sub-target:
Recommended target value:
Indicator:
Cross-media event value in EUR
Explanation indicator:
Firstly, the media presence of the event must be recorded. This includes television reports, radio programmes, newspaper articles, online coverage, social media posts, etc. For each form of media exposure, the potential reach or the number of people who c
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
Indicator:
Number of day tourists
Explanation indicator:
It is recommended to subdivide the indicator into the following four tourism categories: 1. Event tourists (only travelling for the sporting event) 2. Extenders (extending their trip due to the sporting event) 3. Casuals (are not at the venue due t
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
Indicator:
Percentage change in revenue from overnight stays in EUR ALTERNATIVELY Total expenditure on overnight stays by visitors per day in EUR
Explanation indicator:
It is recommended, for example, to use the capacity utilisation of the same month of the previous year in which no sporting event has taken place. Alternatively, it is recommended to subdivide the indicator into the following four tourism categories: 1
Explanation sub-target:
It is recommended, for example, to use the capacity utilisation of the same month of the previous year in which no sporting event has taken place. The organiser should define its own, event-specific value for X.
Recommended target value:
Indicator:
Percentage change in revenue due to public transport in EUR
Explanation indicator:
Explanation sub-target:
Other expenses include, for example, expenses for tickets, meals, use of public transport, drinks and medical products. The organiser should define its own, event-specific value for X.
Recommended target value:
Indicator:
Total other visitor expenditure per day in EUR
Explanation indicator:
It is recommended to subdivide the indicator into the following four tourism categories: 1. Event tourists (travelling only because of the sporting event) 2. Extenders (extend their journey because of the sporting event) 3. Casuals (are not at the
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The organiser should define the relevant stakeholder groups specific to the event.
Recommended target value:
Indicator:
Percentage of relevant stakeholders who rate the sporting event with positive attributes in relation to all relevant stakeholders
Explanation indicator:
It is recommended to have the image evaluated with a survey using a 5-point Likert scale. The assessment should be based on self-selected attributes (e.g. child-friendly, diverse, cosmopolitan, family-friendly, environmentally friendly).
Explanation sub-target:
The organiser should define a separate, event-specific value for X. The organiser should define the relevant stakeholder groups specific to the event.
Recommended target value:
Indicator:
Percentage of relevant stakeholders who rate the host city, region or nation with positive attributes in relation to all relevant stakeholders
Explanation indicator:
It is recommended to have the image assessed by a survey using a 5-point Likert scale. The assessment should be based on self-selected attributes (e.g. child-friendly, diverse, cosmopolitan, family-friendly, environmentally friendly).
Explanation sub-target:
It is recommended to survey awareness once before and once after the event. The organiser should define its own, event-specific value for X.
Recommended target value:
Indicator:
Percentage of the local population aware of the sporting event in relation to the total local population
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
Indicator:
Percentage of the local population aware of the sporting event in relation to the total local population
Explanation indicator:
It is recommended to assess interest using a 5-point Likert scale and identify interested persons as those who have indicated that they are very interested or interested in the event.
Explanation sub-target:
For the analysis, one should consider the proportion of satisfied participants of the promoter surplus visitors (i.e. those who would recommend the event to others), the probability of a return visit to the city/region/nation and the attractiveness of the competition experience (1-10 based on the criteria of comprehensibility, suspense and significance).
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
For the analysis, one should consider the number of impressions, the posts relating to the event (broken down into positive and negative), the followers of the event, the new followers of the organiser, the new followers of the athletes, the new contacts of the organiser due to the event, the engagement rate on event-related content, the ratio of off-event to in-event impressions and the ratio of regional posts to the total number of posts.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
The event value print should be considered for the analysis.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
Explanation of importance: Monitoring can take place on a daily, weekly or monthly basis.
Recommended target value:
Indicator:
Yes (incl. documentation) / No
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
A target value for sustainable action of 70 percent is recommended.
Indicator:
Satisfaction score: Percentage of users who are satisfied with the user-friendliness in relation to all users
Explanation indicator:
It is recommended to use a survey with a 5-point Likert scale. Users who state that they are very satisfied or satisfied are categorised as satisfied. It is recommended to subdivide the indicator into type of digitisation measure.
Explanation sub-target:
Measures for digital collaboration include, for example, the implementation of an EMS platform to ensure efficiency and reduce resources.
Recommended target value:
Indicator:
Number and type of measures for digital collaboration in the organising committee
Explanation indicator:
The "type of measure" indicator is a qualitative description of the measure (e.g. what was actually implemented? How effective was the measure? What could be improved in the future?)
Explanation sub-target:
Recommended target value:
Indicator:
Number, type and scope of digitisation measures
Explanation indicator:
Digitalisation measures also include communication measures. The measures should be checked before implementation to see whether they really represent a more sustainable (e.g. emission-reducing) alternative. The indicator “Type of measure” refers to a q
Explanation sub-target:
Recommended target value:
Indicator:
Number and type of collaborations with start-ups
Explanation indicator:
The indicator “Type of collaboration” refers to a qualitative description of the collaboration (e.g., What was actually implemented? What impact could be achieved in terms of sustainability? What could be improved in the future?)
Explanation sub-target:
Costs are the volume of innovation and benefits the utilisation in relation to sustainability targets, among other things. The degree of innovation can be determined by assessing the degree of novelty of the idea and the speed of diffusion of the idea.
Recommended target value:
Indicator:
Yes (including documentation / No)
Explanation indicator:
For documentation purposes, it is recommended that the total expenditure on research and development be stated in EUR.
Explanation sub-target:
Innovations can be products and services, e.g. pioneering projects relating to innovative means of transport.
Recommended target value:
Indicator:
Number and type of innovations to achieve the sustainability targets
Explanation indicator:
The indicator “Type of innovation” refers to a qualitative description of the innovation (e.g., What was actually implemented? What impact could be achieved in terms of sustainability? Can the innovation be applied to other sporting events or areas? What
Explanation sub-target:
Recommended target value:
Indicator:
Percentage of (partial) budget utilisation at the various points in time
Explanation indicator:
The period under review includes all phases of event planning. Monitoring can take place on a daily, weekly or monthly basis.
Explanation sub-target:
Liquidity levels indicate whether an organiser can fulfil its short-term payment obligations.
Recommended target value:
Indicator:
Liquidity level 1. Liquidity level 2. Liquidity level 3.
Explanation indicator:
The period under review includes all phases of event planning. Monitoring can take place on a weekly, monthly, quarterly or half-yearly basis. The following guideline values are recommended for sustainable action: Liquidity level 1: 10–30 % Liquidi
Explanation sub-target:
Relevant financial risks can include low ticket sales, weather-related cancellations, injuries to athletes, reputational damage or loss of sponsors.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
For the analysis, one should consider the number of broadcasters and broadcasting locations, the number of national and international TV hours, the advertising media contacts, the audience ratings and the visibility in hours of the host city, region and nation.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
For example, the number of digital views and online advertising media contacts should be considered.
Recommended target value:
Indicator:
Yes (including documentation) / No
Explanation indicator:
Explanation sub-target:
The share of public funding is presented transparently and the utilisation of funds is communicated.
Recommended target value:
Indicator:
Yes (incl. documentation) / No
Explanation indicator:
Explanation sub-target:
Monitoring can take place on a daily, monthly, quarterly or half-yearly basis, for example.
Recommended target value:
Indicator:
Yes (incl. documentation) / No
Explanation indicator:
Explanation sub-target:
Regular monitoring allows irregularities or deviations from expected cash flows, for example, to be identified at an early stage. This can indicate financial problems such as customer defaults or overspending that require immediate attention. Monitoring can take place on a daily, weekly or monthly basis.
Recommended target value:
Indicator:
Yes (incl. documentation) / No
Explanation indicator:
Explanation sub-target:
The organiser should define a separate, event-specific value for X.
Recommended target value:
A target value for sustainable action of X is recommended.
Indicator:
Number in full-time equivalents
Explanation indicator: