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Catalogue of measures

On this page you will find a wide range of measures and best practices to help you plan and implement your event sustainably. Use the filter options to select specific measures that match your action areas and targets.

Target Catalogue

On this page you will find a wide range of measures and best practices to help you plan and implement your event sustainably. Use the filter options to select specific measures that match your action areas and targets.

Define clear responsibilities (waste management officers) for control, emptying and cleanliness during set-up and dismantling as well as during the game/event days and carry out appropriate controls. Trouble-shooting: identify and eliminate remaining deficiencies.

Cost:

Action area Waste - Target: Make all relevant stakeholders aware of waste avoidance, waste separation and the correct handling of waste and motivate them to adopt sustainable behaviour.

Potential impact

Do not hand out flyers. Avoid give-aways or only use high-quality products that are expected to have a long service life. Communicate this requirement to your partners as well.

Cost:

Action area Waste - Target: Minimise the volume of waste.

Potential impact

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Implement mandatory, exclusive use of reusable cups for all drinks such as beer, soft drinks, water, etc. If relevant, do the same for mulled wine, coffee and tea. Reusable cups are used in all areas, i.e. in the sports venues and at all event locations, but also at sales stands and by "roaming vendors" in their vicinity or on marked spectator routes.

Cost:

Action area Waste - Target: Use reusable systems wherever possible.

Potential impact

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Reduce the amount of packaging when serving food in the spectator area by taking the following measures (examples):

- Wrap it in bread: Bratwurst, schnitzel etc. are served in a roll, without a paper plate / paper base, for example.

- Pizza slices are served on a napkin.

- French fries, popcorn etc. are served in a paper bag (important: without plastic coating; if possible, specify maximum weight or maximum size).

- Ice cream is served in a waffle.

- Pretzels and other baked goods are served without packaging.

- Napkins are uncoated, unprinted and compostable.

- If packaging is not minimised by measures such as wrapping in bread, serving in/on napkins or paper bags, a reusable system must be used.

- Disposable plastic packaging is generally not permitted.

Cost:

Action area Waste - Target: Use reusable systems wherever possible.

Potential impact

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Serve food and drinks in media/helper centres, cafeterias, staff bistros etc. and in hospitality areas (buffet, table service or canteens) only using reusable tableware (porcelain plates/cups etc., metal cutlery, glasses).

Cost:

Action area Waste - Target: Use reusable systems wherever possible.

Potential impact

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Install collection points for reusable containers in the area of the entrances to the sports venue and fan zones and well distributed in the sports venue and its surroundings as well as in the fan zones, and have them operated by volunteers, for example (another option are collection points where cups can be thrown in as deposit donations; this also helps shorten queues). They can also be used as information stands, where advice is given on the reusable system and separate collection. After the end of the event, the volunteers can be supported by the mobile drinks vendors. If necessary, the contracts with the suppliers of the reusable containers can stipulate that they will participate in the take-back. It should be noted that the collection points near the entrances and exits accept both containers of the sports facility and those of the surrounding area if they are different.

Cost:

Action area Waste - Target: Use reusable systems wherever possible.

Potential impact

Inform visitors well about the reusable system (serving drinks and food) and the associated offers. This should be done on the website, by calling on regional influencers, through newspaper reports, when purchasing tickets, with the documents provided with the tickets, on posters (especially in the entrance area) and by volunteers.

Cost:

Action area Waste - Target: Use reusable systems wherever possible.

Potential impact

Organise the media centres paper-free. Provide all information, press releases, briefings, etc. exclusively via a digital media channel.

Cost:

Action area Waste - Target: Minimise the volume of waste.

Potential impact

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Create accessible information and communication platforms for the sporting event in accordance with the Web Content Accessibility Guidelines (WCAG) and the Accessible Information Ordinance (BITV).

Cost

Action area Accessibility - Target: Design information and communication platforms for the sporting event to be accessible.

Potential impact

Action area Diversity and Participation - Target: Sports clubs are expanding their programmes for marginalised population groups. => Sport and club development (AA10)

Potential impact

Proceed according to the KISS principle (Keep it short and simple). Formulation clearly structured, short and unambiguous. Use everyday language and avoid foreign words or long, convoluted sentences. Practical examples, pictures or pictograms can help to ensure that information is easily understood.

Cost:

Action area Accessibility - Target: Design information and communication platforms for the sporting event to be accessible.

Potential impact

Action area Diversity and Participation - Target: Sports clubs are expanding their programmes for marginalised population groups. => Sport and club development (AA10)

Potential impact

Illuminate the car park and use level, firm and non-slip surfaces with a gradient of less than three percent. Provide a sufficient number of signposted and accessible large parking spaces for cars, minibuses and special transport services for loading and unloading wheelchairs as well as support staff. Guarantee that if there are more than 60 visitors, five percent of the parking spaces will be accessible.

Cost:

Action area Accessibility - Target: The barrier-free accessibility of all event venues is a goal.

Potential impact

Action area Diversity and Participation - Target: Sports clubs are expanding their programmes for marginalised population groups. => Sport and club development (AA10)

Potential impact

Action area Traffic - Target: Ensure accessible arrival and departure. => Accessibility (AA9)

Potential impact

Visibly list the contacts for requests for accessibility support when promoting the sporting event.

Cost:

Action area Accessibility - Target: Offer support services for accredited persons and visitors early and proactively.

Potential impact

Action area Diversity and Participation - Target: Sports clubs are expanding their programmes for marginalised population groups. => Sport and club development (AA10)

Potential impact

Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.

Potential impact

Enable registration and the purchase of tickets via various communication channels (e.g. by telephone, e-mail, website, on site).

Cost:

Action area Accessibility - Target: Offer support services for accredited persons and visitors early and proactively.

Potential impact

Action area Diversity and Participation - Target: Sports clubs are expanding their programmes for marginalised population groups. => Sport and club development (AA10)

Potential impact

Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.

Potential impact

Make trained people visible at the sporting event. The people can be recognised, for example, by uniform clothing and sufficiently large name tags (including special abilities such as language skills and sign language).

Cost:

Action area Accessibility - Target: Offer support services for accredited persons and visitors early and proactively.

Potential impact

Action area Diversity and Participation - Target: Sports clubs are expanding their programmes for marginalised population groups. => Sport and club development (AA10)

Potential impact

Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.

Potential impact

Integrate sustainability into the main communication channels and emphasise all sustainability aspects that are relevant to the participants. Sustainability communication should be embedded in overall communication and not be viewed separately.

Cost:

Action area Education for Sustainable Development - Target: Convey knowledge for a critical and contextualised understanding and promote awareness and agency with regard to actively shaping a sustainable future.

Potential impact

Ensure that there is a transfer of knowledge between employees after the event. Don't view sustainability as a competitive advantage, but as a joint endeavour and support other events in integrating sustainability services in the future.

Cost:

Action area Education for Sustainable Development - Target: Convey knowledge for a critical and contextualised understanding and promote awareness and agency with regard to actively shaping a sustainable future.

Potential impact

Offer guided tours behind the scenes of the sporting event to show how sustainability is implemented.

Cost:

Action area Education for Sustainable Development - Target: Convey knowledge for a critical and contextualised understanding and promote awareness and agency with regard to actively shaping a sustainable future.

Potential impact

Set up mentoring programmes where young people can learn from experienced sustainability experts.

Cost:

Action area Education for Sustainable Development - Target: Address and encourage young people in particular in the context of ESD.

Potential impact

Involve young people in the event as volunteers for the organisation and implementation of sustainable measures.

Cost:

Action area Education for Sustainable Development - Target: Address and encourage young people in particular in the context of ESD.

Potential impact

Set up a user-friendly, accessible and multilingual website for the local population that contains all relevant information about the sporting event.

Cost:

Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.

Potential impact

Target your recruitment campaigns at diverse groups (e.g. by advertising on specific online platforms, targeting inclusion initiatives, joint recruitment events).

Cost

Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.

Potential impact

Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.

Potential impact

When recruiting, communicate transparently and honestly about the tasks and your expectations of the volunteers. At the same time, emphasise the benefits of volunteering. This applies to calls for applications, information events and the entire application/selection process.

Cost:

Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.

Potential impact

Communicate on various occasions (e.g. recruitment process, opening event, kick-off for volunteers, interviews with the media, social media posts, as the person responsible for volunteers) the special importance of volunteers for the success of the sporting event. Make sure that your communication is authentic and credible.

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Ask about the volunteer's desired area of work, e.g. during the application process. Ideally, deploy volunteers according to their preferences. Use waiting lists so that any cancellations by volunteers can be compensated.

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Ask volunteers about their availability, e.g. during the application process. Ideally, deploy volunteers according to their availability. Plan with standby people or job-hoppers so that cancellations (due to illness) by volunteers can be compensated for.

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Communicate actively and transparently with volunteers at all times. Draw attention to deadlines, always provide contact options and contact persons.

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Provide contact persons for volunteers at all times (including before and after the sporting event).

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Issue certificates for the volunteers, stating their area of work, the extent of their commitment and the particular importance of their volunteer work for the success of the sporting event.

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Allow volunteers to attend all or selected competitions of the sporting event free of charge.

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.

Potential impact

Allow volunteers free entry to the venues and also offer them exclusive access (e.g. catacombs, spectator areas).

Cost:

Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.

Potential impact

Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.

Potential impact

Make budget planning for public funds transparent. Provide detailed information on the income and expenditure of tax-funded measures to prevent corruption and abuse.

Cost:

Action area Financing and Cost Stability - Target: The use of public funds is reported transparently.

Potential impact

Carry out a comprehensive analysis of potential financial risks such as event cancellation, exchange rate fluctuations and inflation. Use the results of these analyses to develop targeted countermeasures.

Cost:

Action area Financing and Cost Stability - Target: Establish a financial risk management system with regular budget monitoring.

Potential impact

Introduce open and transparent award procedures for contracts to private companies involved in the event to ensure fair competitive conditions and avoid corruption.

Cost:

Action area Financing and Cost Stability - Target: The use of public funds is reported transparently.

Potential impact

Install temporary or permanent sun protection for all stakeholders if high sun exposure is expected.

Cost:

Action area Health and Well-Being - Target: Minimise environmental and climate-related health risks for all relevant stakeholders.

Potential impact

Action area Energy and climate - Target: Minimise environmental and climate-related health risks for all relevant stakeholders (e.g. organisation team, athletes, visitors). → Health and well-being (AA12)

Potential impact

Action area Sports facilities and infrastructure - Target: Minimise environmental and climate-related health risks for all people through structural adaptations. => Health and well-being (AA12)

Potential impact

Provide the athletes with ice and cold cloths during the break in their competition.

Cost:

Action area Health and Well-Being - Target: Minimise environmental and climate-related health risks for all relevant stakeholders.

Potential impact

Action area Energy and climate - Target: Minimise environmental and climate-related health risks for all relevant stakeholders (e.g. organisation team, athletes, visitors). → Health and well-being (AA12)

Potential impact

Make sure that employees have enough time to relax and encourage them to do so.

Cost:

Action area Health and Well-Being - Target: Protect employees from physical and psychological risks.

Potential impact

Allow all stakeholders to take refillable bottles (e.g. up to 0.75 litres) onto the event site, which can be filled with water from drinking water stations or from the crane.

Cost:

Action area Health and Well-Being - Target: Promote healthy nutrition.

Potential impact

Action area Catering - Target: Provide accredited persons and visitors with free drinking water => Health and Well-Being (AA12)

Potential impact

Let commentators or presenters heighten the suspense and intensify emotional moments with targeted narration and background stories.

Cost:

Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.

Potential impact

Action area Sport and Club Development - Target: Strengthen the communal and emotional experience of the sporting event => Health and Well-Being (AA12)

Potential impact

Integrate the audience into your event with activities such as la-ola waves, joint chants or special songs that match certain moments of the competition.

Cost:

Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.

Potential impact

Action area Sport and Club Development - Target: Strengthen the communal and emotional experience of the sporting event => Health and Well-Being (AA12)

Potential impact

Use intelligent waste systems that monitor the fill level of waste bins and ensure efficient disposal.

Cost:

Action area Innovation and Digitalisation - Target: Develop, utilise and expand innovations to achieve the sustainability targets.

Potential impact

Use digital conferencing tools for meetings and press conferences to minimise travel. Introduce travel guidelines.

Cost:

Action area Innovation and Digitalisation - Target: Expand digitalisation as a driver for sustainable development.

Potential impact

Favour the rental of equipment, materials and vehicles, for example, over a purchase if the expected use is shorter than the expected service life of the product. Include this principle in the procurement guidelines.

Cost:

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Action area Waste - Target: Minimise the volume of waste.

Potential impact

Include the principle of "quality over quantity" in your procurement guidelines and sensitise your employees to question quantities. This also saves costs.

Cost:

Action area Resource cycle - Target: Minimise the need for new purchases and thus the consumption of resources.

Potential impact

Action area Resource cycle - Target: Implement sustainable procurement and supply chain management.

Potential impact

Action area Value Creation and Tourism - Target: Achieve economic effects through the sporting event.

Potential impact

Use environmentally friendly paper products, e.g. products with the Blue Angel DE-UZ 65 "Unbleached cooking and hot filter papers" and napkins and kitchen rolls with the Blue Angel DE-UZ 5 "Hygiene papers made from recycled paper". Always use 100% recycled paper that meets the Blue Angel criteria. Include this in your procurement guidelines.

Cost:

Action area Resource cycle - Target: Implement sustainable procurement and supply chain management.

Potential impact

Take sustainability criteria into account when tendering for products and services. When selecting event agencies, service providers and suppliers, pay attention to their expertise in environmental management, e.g. through EMAS certification. Products with recognised sustainability labels offer simple orientation for environmentally friendly procurement. Use platforms such as label-online.de or siegelklarheit.de to find suitable labels and ensure the sustainability of the products. In this way, you can promote a sustainable supply chain and make your event more environmentally conscious.

Cost:

Action area Resource cycle - Target: Implement sustainable procurement and supply chain management.

Potential impact

Exclude the following products or properties from procurement:

- Products whose use is prohibited under EU or German law for environmental or health protection reasons.

- Disposable crockery and cutlery in canteens and at events.

- Disposable products, i.e. single-use or short-lived products of inferior quality.

- Products that contain asbestos, PVC, heavy metals or other harmful substances, such as wood with harmful protective coatings or cleaning agents containing chlorine.

- Appliances for hot drinks that use portion packaging (e.g. coffee capsule machines).

Cost:

Action area Resource cycle - Target: Implement sustainable procurement and supply chain management.

Potential impact

Donate unused or leftover food to the local food bank to support people in need. This reduces food waste and promotes social justice. Please note that the food bank only accepts unprocessed and unexpired products.

Cost:

Action area Resource cycle - Target: Maximise the life cycle of purchased products and ensure the long-term use of other resources.

Potential impact

Action area Catering - Target: Minimise food waste.

Potential impact

Action area Waste - Target: Minimise the volume of waste.

Potential impact

Take part in food sharing initiatives by sharing surplus food. In this way, you help reduce food waste and promote sustainable consumption in the community. Food sharing also accepts food that has already been prepared but is still usable.

Cost:

Action area Resource cycle - Target: Maximise the life cycle of purchased products and ensure the long-term use of other resources.

Potential impact

Action area Catering - Target: Minimise food waste.

Potential impact

Action area Waste - Target: Minimise the volume of waste.

Potential impact

Provide a sufficient number of secure and weatherproof bicycle parking spaces (permanent or mobile, e.g. bicycle car park, pop-up bicycle racks) at all sports facilities.

Cost:

Action area Traffic - Target: Increase use of environmentally friendly means of transport to and from work.

Potential impact

Action area Sports facilities and infrastructure - Target: Select the sports venue after weighing ecological, social and economic aspects.

Potential impact

Action area Energy and climate - Target: Increase travel to and from the city by environmentally friendly means of transport. => Transport (AA3)

Potential impact

Organise incentives for arriving at the sports venue by bike (e.g. a coupon for a discounted drink at a guarded bike park or the opportunity to leave a deposit cup at a bike park).

Cost:

Action area Traffic - Target: Increase use of environmentally friendly means of transport to and from work.

Potential impact

Action area Energy and climate - Target: Increase travel to and from the city by environmentally friendly means of transport. => Transport (AA3)

Potential impact
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